When my old manager from LinkedIn, Ralf VonSosen, reached out about an artificial intelligence solution he was building for marketers, I couldn't wait for MySidecar AI to launch. I've been interested in Generative AI for a while, including hosting a podcast on the topic last year with 1903PR. Simply put, agencies, corporate marketing teams, and startup founders that aren't using AI tools are going to be left behind, fast.
The ramifications of Gen AI have already impacted companies like IBM and most consulting firms that are ditching entry level talent for prompts. Most startup founders I know are at least playing around with ChatGPT. When I spoke with an enterprise sales leader recently, he said they were struggling to get value out of their marketing team for partner and field marketing support. The company decided to test out AI for marketing/sales emails, list building, and other tactical programs. According to the leader the results were very clear, quickly. His team was able to create sales enablement assets and event email invitations out much more rapidly using AI. This led to a jump in audience engagement and turnout at their partner driven events. Unfortunately, this also caused quite a few marketers to lose their jobs at the company. For better or worse, this is the future of marketing and sales enablement more broadly.
How can marketers future-proof their careers? By diving head first into AI tools, like MySidecar AI. Full disclosure, I'm now an advisor for the startup. As a busy boutique agency owner, I'm always on the lookout for tech that helps me do more with less. That's exactly what AI tech like MySidecar enables marketers and founders to do. Want to improve your messaging for a website refresh? Done. Want to improve your competitive positioning relative to your top three competitors? Done. Want to launch multivariate campaigns to settle the founder vs sales rep debate over GTM strategy? Done. The future is exciting for us marketers, if you embrace this next wave of innovation.
Here's the press release for MySideCar AI's general availability launch. If you'd like to test it out for free, let us know.
MySidecar’s AI-driven platform helps teams build personalized marketing playbooks, streamline content creation, and gain actionable insights for execution.
SALT LAKE CITY, UT, UNITED STATES, October 22, 2024 /EINPresswire.com/ -- MySidecar.ai, a groundbreaking AI-powered platform, officially launched today, offering entrepreneurs, startups, and marketing teams an innovative way to create personalized marketing playbooks. Designed to streamline marketing efforts, MySidecar helps businesses build comprehensive strategies with the assistance of Howard, an interactive AI co-pilot that guides users through marketing processes like content creation, competitive analysis, and campaign development.
The platform allows users to create fully customized marketing playbooks in minutes, providing tailored insights and actionable strategies based on specific business needs and goals. With MySidecar, businesses can accelerate growth, improve messaging, and outshine competitors without the need for large, expensive marketing teams.
“We built MySidecar to empower individuals and small teams who don’t have the luxury of dedicated marketing departments,” said Ralf VonSosen, Co-founder and CEO of MySidecar. “Our goal is to simplify the complexity of marketing strategies by providing an AI-powered assistant that can handle the heavy lifting. Howard, our AI co-pilot, helps users refine their approach, target new markets, and create effective content—all within a single, intuitive platform.”
MySidecar’s AI-driven platform allows users to easily create playbooks covering essential marketing elements such as positioning, audience personas, competitor analysis, and content strategies. Users can continuously interact with Howard, who delivers actionable insights to keep marketing plans updated and relevant as business needs evolve.
Brandon Lopez, an early MySidecar user and founder of Persimmon Marketing agency, shared:
“At Persimmon Marketing, we constantly strive to provide top-tier services to our clients, but managing our own marketing can be a challenge with limited resources. MySidecar allows us to quickly build comprehensive marketing playbooks for our agency, which helps us do more with less and deliver better results for our marketing and sales stakeholders. . Howard offered actionable insights that helped us target the right markets and sharpen our messaging. It’s like having a marketing expert available whenever we need it.”
- AI-Generated Marketing Playbooks: Users can create detailed marketing plans by inputting basic business information, and Howard, the AI co-pilot, generates tailored strategies, content ideas, and competitor insights.
- Interactive AI Assistant (Howard): Continuously interact with Howard to refine strategies, explore new markets, or request content and campaign ideas.
- Customizable Playbooks: Users can easily modify playbooks to adjust assumptions or add new ones as business needs change, making the platform a flexible solution for growing businesses.
MySidecar aims to empower businesses of all sizes, but its intuitive design is particularly helpful for small to mid-sized teams who need to maximize marketing impact with limited resources.
For more information, visit www.mysidecar.ai.
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